The brief was to create a presentation on LAM to potential clients. Rather than producing a powerpoint presentation (as is the standard for presentations) I opted for a different medium that would provide more wow factor. The outcome was a video based introduction to LAM built using Adobe After Effects and Premiere. This set a precedent on an international scale within the business for communicating Ramboll’s capabilities more clearly and succinctly. The video has gone on to be used worldwide at various events and client meetings.
Laser Aided Modelling is a great piece of technology that can be difficult to explain easily. The team also have a lot of notable projects linked to Laser Aided Modelling like Sea City Museum, The Shard and Mary Rose etc. The aim of the presentation was to:
Provide information to potential clients who know nothing about LAM
Not require further explanation on what LAM is
Be able to showcase at various events and meetings
The majority of LAM sequences have been provided by the LAM team and the copywriting by Clare Sims.
